🛍️ E-commerce & Retail · Discovery Experience
Make site search find what merchandisers mean
Query understanding, synonym control, zero-result recovery, and curated placements.
intermediate~35 minE-commerce ManagersMerchandisersRetail Operators
Steps
- 1Analyze top queries with zero results weekly — inventory or synonym gap?
- 2Build synonym sets from real customer language including misspellings
- 3Curate first-row results for head terms; algorithm alone isn't strategy
- 4Show partial matches with honest 'no exact match' messaging
- 5Merch seasonal collections into search ahead of campaigns
- 6Track search-to-purchase conversion vs browse separately forever
Common Pitfalls
- ▲Exact-match-only engines losing plural/synonym queries
- ▲Promoted products irrelevant to query training users to ignore results
Commands
Install with skills CLI
$ npx skills add aniruddhaadak80/skills --skill discovery-experience-site-search-merchandisingInstall globally
$ npx skills add aniruddhaadak80/skills --skill discovery-experience-site-search-merchandising -gTags
#search#merchandising#conversion#ecommerce-retail#discovery-experience