UX Research & Design
Usability studies, research synthesis, design systems thinking, and evidence-driven product design.
Playbook: Run a two-week discovery sprint
Usability findings plus survey baseline synthesized into ranked recommendations.
Research Methods
Task-based sessions with neutral scripting, think-aloud discipline, and severity-rated findings.
Question construction, ordering effects, and response-scale discipline producing analyzable data.
Affinity mapping with evidence tagging separating observation from interpretation.
Design Practice
Structured critique rituals: intent first, questions before solutions, owner decides.
Current-state journey maps exposing emotional lows and operational handoff failures.
Rapid Methods
Fast hallway/café testing with tight tasks and honest limits about what the data supports.
Journey Playbooks
Usability findings plus survey baseline synthesized into ranked recommendations.
Critique rituals and journey maps grounding decisions in user reality.
Reusable scripts, participant pools, and insight repositories compounding across studies.