Marketing & Growth
Positioning, content engines, lifecycle funnels, and campaign measurement that compounds.
Playbook: Reset positioning from customer truth
Verbatim-mined hierarchy live across site, decks, and ads within a month.
Positioning & Content
One-liner → proof pillars → objection handling, mined verbatim from real buyer words.
Topic clusters, refresh cycles, and distribution loops turning articles into an asset base.
Lifecycle & Campaigns
Onboarding, activation, retention, win-back sequences triggered by behavior not calendars alone.
Hypothesis, KPI tree, tracking implementation, and readout date committed upfront.
Brand Systems
Voice attributes with do/don't pairs, vocabulary allowlists, and worked examples across channels.
Journey Playbooks
Verbatim-mined hierarchy live across site, decks, and ads within a month.
Cluster strategy shipping weekly with distribution loops and refresh cycles.
Behavior-triggered flows replacing calendar blasts, deliverability protected.