Startup & Founders
MVP shipping, validation, fundraising narratives, and early growth loops.
Playbook: Idea to tested MVP in six weeks
Riskiest assumption isolated, smallest build shipped, honest signal collected.
Validation & MVP
Identify the single riskiest assumption and build only what tests it.
Distinguish politeness from pull using behavior-based criteria.
Growth & Fundraising
12 slides answering investor questions in order: why now, why you, why this market.
One channel executed deeply beats five dabbling channels; instrument the loop end-to-end.
Founder Fundamentals
Written charters covering equity, roles, decisions, exits — awkward conversations as insurance.
Ownership math through rounds: dilution, option pools, liquidation preferences in plain terms.
Journey Playbooks
Riskiest assumption isolated, smallest build shipped, honest signal collected.
Narrative deck, traction metrics, and growth loop story investors probe cleanly.
Charter, vesting, and cap-table literacy before first term sheet.