⚡AgentSkills
📣 Marketing & Growth · Brand Systems

Codify brand voice so anyone (or any agent) can write on-brand

Voice attributes with do/don't pairs, vocabulary allowlists, and worked examples across channels.

intermediate~35 minGrowth MarketersContent StrategistsLifecycle Marketers

Steps

  1. 1Define 3-4 voice attributes as spectrums ('playful but never silly')
  2. 2For each attribute write three do/don't example pairs from real copy
  3. 3Maintain vocabulary lists: words we own, words we ban, words we're neutral on
  4. 4Channel adaptations documented: support ≠ social ≠ legal tone shifts
  5. 5Include two full worked examples: one good post, one bad post annotated
  6. 6Test codification: new writer produces on-brand draft in one pass using only the guide

Common Pitfalls

  • ▲Adjective soup ('bold yet approachable') without behavioral examples
  • ▲Guidelines locked in PDFs no working writer opens

Commands

Install with skills CLI
$ npx skills add aniruddhaadak80/skills --skill brand-systems-brand-voice-codification
Install globally
$ npx skills add aniruddhaadak80/skills --skill brand-systems-brand-voice-codification -g

Tags

#brand-guidelines#voice#copywriting#marketing-growth#brand-systems