⚡AgentSkills
📣 Marketing & Growth · Positioning & Content

Build a messaging hierarchy from customer language

One-liner → proof pillars → objection handling, mined verbatim from real buyer words.

intermediate~35 minGrowth MarketersContent StrategistsLifecycle Marketers

Steps

  1. 1Harvest verbatims: sales calls, reviews, support tickets, churn surveys
  2. 2Cluster by desired outcome, not feature vocabulary
  3. 3Draft one-liner: for WHO who struggle with WHAT, we deliver OUTCOME unlike ALTERNATIVE
  4. 4Support with three proof pillars, each backed by evidence artifact
  5. 5List top objections with honest counters — including when NOT to buy
  6. 6Test on 5 cold visitors: can they repeat what you do in their words?

Common Pitfalls

  • ▲Internal jargon customers never use
  • ▲Claim soup: nine benefits competing for the headline

Commands

Install with skills CLI
$ npx skills add aniruddhaadak80/skills --skill positioning-content-messaging-hierarchy
Install globally
$ npx skills add aniruddhaadak80/skills --skill positioning-content-messaging-hierarchy -g

Tags

#messaging#positioning#copywriting#marketing-growth#positioning-content

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