🏘️ Real Estate · Clients & Listings
Write listings buyers actually click
Lead with lifestyle outcome, structure scannable facts, and never oversell the flaws away.
foundation~20 minAgentsInvestorsProperty Managers
Steps
- 1Headline = strongest verifiable hook (view, lot, layout) not 'stunning'
- 2First paragraph paints morning/evening living there specifically
- 3Facts block scannable: beds/baths/GLA/year/lot/parking up top
- 4Replace adjectives with evidence ('granite' beats 'luxurious')
- 5Disclose known issues plainly — trust converts better than surprise
- 6Pair every room photo order with matching copy sequence
Common Pitfalls
- ▲Adjective soup saying nothing checkable
- ▲Hiding flaws that inspections surface anyway, torching deals
Commands
Install with skills CLI
$ npx skills add aniruddhaadak80/skills --skill clients-listings-listing-copy-that-sellsInstall globally
$ npx skills add aniruddhaadak80/skills --skill clients-listings-listing-copy-that-sells -gTags
#copywriting#listings#marketing#real-estate#clients-listings